When the intelligent solution meets the beautiful form, when the meaning is expressed through the sensation, it is then that the experience of pleasure starts – a dual effect pleasure, as it feeds reasoning and causes emotion.
At Oz, the magical ingredient that gives meaning to all we do is pleasure. The pleasure we have in pursuing the best solutions to the various natures of challenges posed to us. Each project is received as a “clear puzzle” to be deciphered and refined, in content and form, through the exercise of our original vocation. We are thinkers and we are designers, and we derive pleasure from combining those dimensions in a collective creation format that qualifies the result and promotes the interaction that brings people closer to their dreams.
Together – team, client and audience, we seek the design of the world that brings pleasure in seeing and joy of living./p>
What pleasure Design gives!
What, or whom, does a Strategy (strategy = “a mature person’s thing”) and Design (design = “a young person’s thing”) Consultancy with 33 years’ experience (experience = “a mature person’s thing”) serve, at times in which the prevailing bias is the overvaluation of youth as an expression of creativity (creativity= “a young person’s thing”), on account of the times of technology, Internet, social media, Facebook, blogs, etc. (technology = “a young person’s thing”), but in which major brands, with great challenges, feel that the responsibility for deciding and acting under a holistic and grounded vision requires creativity, but also baggage and repertories that are only amassed through practice, study, time and knowledge (knowledge = “a mature person’s thing”)?
That is what Oz was designed for, a company that combines the values of acquired experience to the restlessness of the innovative spirit, bringing together a senior team of professionals, passionate about what they have been doing for long, with a team of restless youths, who are identified, chosen and trained to expand their original potential through monitored practice, fostered by the experienced amassed over time.
There are those who are surprised by the fact that André, Giovanni and Ronald have been together for more than 30 years. After all, they studied architecture together at FAU, there they identified their kinship, values and interests and, after graduating, founded Oz to combine each one’s traits to the common value to all: the will to create a company in which Design could be practiced in a collaborative and entrepreneurial format, seeking to foster teamwork as a principle for quality and each associate’s individuality as a means to enrich the group and the results.
“They are very different”, muse clients and new associates – and it is just this aspect that, paradoxically, puzzles and explains.
Many have been the challenges along this long journey, lots of “couple’s therapy”, and what today is the greatest value and asset, for being rare, is the capacity to debate and decide for the greater good: a friendship relationship that turns into respect, appreciation and destiny.
André Poppovic is an architect, graduated from Architecture and Urbanism College of University of São Paulo. Was founder of ADG Brazil, director of 2000 and 2002 Art Biennials, is Director of ABEDESIGN and Curator of Brazil Design Awards, has taught at College São Judas Tadeu and ESPM’s Miami Advertising & Design School.
Co-founder and Managing Partner of Oz Design, a company in which he has developed projects in the areas of Signage, POP Design, Visual Identity, Packaging, and Editorial Design, Digital Design and Branding for 33 years. He is also a furniture designer, with pieces marketed in Brazil and abroad.
Born in Florence, Italy. Designer and architect from Architecture and Urbanism College/USP, class of 1979.
Guest speaker at several domestic and international events, juror at important design awards (Casa Brasileira Award, Associação Brasileira de Tecnologia Associação Brasileira de Embalagem, PADIS/Peru Award, Samsung Design Awards Latin America, to mention a few).
Was one of the co-founders, appointed to the first board, of ADG Brazil – Brazilian Graphic Designers’ Association, where he served as director in several managements; of the Design Committee at ABRE – Brazilian Packaging Association, where he is currently member of the Ethics Council, of ABEDESIGN – Brazilian Design Companies’ Association, as vice-president in the first board and currently Social Expansion Director.
Guest design professor at Istituto Europeo di Design/São Paulo.
Is member, as Brazil’s representative, of the Consultative Council of “Bienal Iberoamericana de Diseño”, organized by DIMADDiseñadores de Madrid and DDI -Sociedad Estatal para el Desarollo del Diseño y la Innovación.
Ronald Kapaz was born in São Paulo, Brazil, in 1956. As all children, he started sketching at 4 but, contrary to most, never stopped… From the instinct-driven drawing at the start of his career (1959) – sheer color, movement and energy – evolved and treaded the various nuances of design: the pursuit of the form, the control of the hand, the beauty in harmony, the emotion of colors, the lighting intensity, the education of the regard, etc.
He studied architecture, thinking his call was to design houses, and the several encounters in life shaped his path until he became a Graphic Designer. He then realized the true complexity and magic of “designing”. Today, main designer at Oz Design, which he co-founded in 1979, goes on refining the use of lines, shapes and colors. And as senior corporate identity strategist with Oz Branding, uses words and his broad perspective to design points in rationales, action plans, identity concepts and views on the world.
Oz has fulfilled its role and has closed its operations in its 40th anniversary, giving birth to two new companies.
